If you are gonna build a website, OR have someone build it for you, ya gotta have a plan.
The plan covers lots of things, all leading to the most important item – your objective. Your objective can be just about anything but is completely dependent on the outcome you desire.
What do you look at to determine if the project is a success or failure?
Have you achieved your objective?
Small Simple Objective
For example, you might simply want a single page website with a little info, a few pictures, and several contact methods. There isn’t anything wrong with this.
If this is your objective, you know that it isn’t going to have a significant impact on your business. A simple site like this DOES facilitate giving someone a quick link on how to find you. A google search for your company name combined with your city will likely get someone to your site, where they could see a quick list of services, operating hours, directions and a phone number.
If you’ve simply been missing out on business because people KNEW about you, but couldn’t find you online to get your phone number to call you, the ROI on such a simple little website is very good. You can quickly put all the pieces in place to reach this objective.
BOOM! You are done! Mission accomplished.
Large Scale Objective
You might be thinking a bit larger in scope. The planning is even more important. Long before the building begins, the end goal needs to be determined. Allowances for growth and unknowns need to be taken into account.
Let’s say you are a combination service company, equipment dealer, and parts supplier. You want a website (and marketing plan) that matches your needs. If you need a dump truck, and someone shows up with a pickup truck – it isn’t a good match. The pickup CAN haul, but it won’t dump well, and it’s going to take a lot of trips. If you hire someone to help transport a refrigerator, and they show up with a dump truck – it’s going to be really difficult to load, expensive, and plain overkill.
Of all the objectives and measurable metrics you want from your website, whether two or two hundred, all can be prioritized in order of importance from greatest to the least important.
Important objectives vs Unimportant Objectives
Differentiate between things that matter, and things that do not. If you need to dig a trench, and a requirement is that the bucket width is 18 inches wide, and the bolts holding on the tires are shiny and chrome – you can get it. How much time, energy and MONEY is going to be tacked on getting the company to deliver the backhoe with chrome lug nuts? Focus on the things that matter, and let go of the things that do not.
Formulating the plan
Once your plan is formulated and laid out – if something isn’t listed or part of the plan, then it IS NOT part of the plan.
If you hire a company to deliver your product 500 miles away, and they do so – don’t get be disappointed if they didn’t stop at McDonald’s if this particular step was omitted from the scope of work requested.
If it isn’t listed, it isn’t part of the plan.
Include the kitchen sink in your first draft of planning.
The best list of important objectives comes from curating and prioritizing a really large list of possibilities. You won’t know exactly what to keep, and what to discard. DON’T WORRY ABOUT IT. Start with including everything INCLUDING the kitchen sink. Sit together in multiple sessions as a team, with coworkers, with family, with business associates and just think about “what if”? Write all the ideas down, even if it seems unlikely or impossible.
Visit a plethora of other websites for inspiration. What have they done, what seems useful? What catches your eye and imagination?
Whittling down the list
After you’ve developed and brainstormed about all the things you think you need, you are ready for the next step. Working with a great website company like DR7Media who will help you think of the unknowns, explain why you might need this or that, and help sift out the unnecessary is important.
Each objective should be considered for impact on ROI, and the usefulness to your customer.
You don’t have to figure all this out yourself
Regardless if you are simply a single professional, a Solepreneur, small team or small business, DR7Media can partner with you to facilitate reaching both short-term and long-term objectives with your website.
Ready to begin? Simply fill out the little bit of requested info below, and send.
It’s easy, and there is no commitment.
I look forward to hearing from you soon. – John Chapman